Bologna – Si sono svolti lunedì 13 aprile 2026 i Bologna Licensing Awards 2026, nell’ambito della Bologna Children’s Book Fair e della Bologna Licensing Trade Fair/Kids, in programma nel quartiere fieristico di Bologna dal 13 al 16 aprile. Giunto all’ottava edizione, il riconoscimento dedicato al licensing ha preso in esame i progetti sviluppati nel corso del 2025, premiando licensor, agenzie, partner e retailer coinvolti.
Di seguito l’elenco completo dei vincitori 2026.
Best Pre-School Licensing Project
Bluey Publishing Programme
Brand: Bluey
Licensor: Ladybird Books, Penguin Random House UK
Partner: BBC Studios
Best Kids Licensing Project
Hello Kitty: Home Collection
Brand: Hello Kitty
Licensor: Sanrio
Partner: H&M Home
Best Teen Licensing Project
Yu-Gi-Oh! x Nike Collection
Brand: Yu-Gi-Oh!
Licensor: Konami Cross Media NY
Agent: Starbright Licensing
Partner: Nike
Best Young Adults Licensing Project
Timex x Monopoly
Brand: Monopoly
Licensor: Hasbro
Agent: WildBrain CPLG
Partner: Timex
Best Retail Project
Lush x Hello Kitty and Friends
Brand: Hello Kitty and Friends
Licensor: Sanrio
Partner: Lush
Best Retail Project – Special Mention
SpongeBob SquarePants x Aurora Multimarket
Brand: SpongeBob SquarePants
Licensor: Paramount Consumer Products
Agent: Mood Space
Partner: Aurora Multimarket
Best Fashion Project – Pre-School & Kids
Cath Kidston x Moomin
Brand: Moomin
Licensor: Rights & Brands
Partner: Cath Kidston
Best Fashion Project – Teens / Young Adults
Koi x Monster High
Brand: Monster High
Licensor: Mattel
Partner: Koi
Best Licensed Publishing Project
MMLM x Agatha Christie
Brand: Mr. Men Little Miss
Licensor: Sanrio
Partner: Agatha Christie Ltd
Best Licensed Toy Project (including Toys, Games and Puzzles)
Goodyear Take Apart Toy Engine
Brand: Goodyear
Licensor: The Goodyear Tire & Rubber Company
Agent: IMG Licensing
Partner: Red Toolbox, IMG Licensing
Best Licensed Sustainable Project
Sesame Street E-Wasting Campaign
Brand: Sesame Street
Licensor: Sesame Workshop
Partner: Stiftung Elektro-Altgeräte-Register
Best Licensed Videogame Project
LEGO Bluey
Brand: Bluey
Licensors: BBC Studios, LEGO
Partner: Storytoys
Best Promotion / Loyalty Campaign
La collezione dal sottosopra
Brand: Stranger Things
Licensor: Netflix
Partner: Conad, The Continuity Company Srl
Best Licensed Kiosk Product
Moomin Newsstand Project
Brand: Moomin
Licensor: Rights & Brands
Agent: Maurizio Di Stefano Licensing
Partner: Panini Spa
Best Rising-Star Property of the Year
Skifidol Italian Brainrot
Licensor: Officina Comunicazione
Best Transmedia Property
The Smurfs
Licensor: Peyo Company
Best Property of the Year
Bluey
Licensor: BBC Studios
